About Us
Hetrick Painting, INC.



Hetrick Painting Inc. is fully licensed and insured, small/local, family owner and operated painting company. Serving the community of Richmond, VA for over three decades.  You can rest assured we will treat you and your property with pride and respect. We specialize in Deck finishes, deck repairs, deck staining, Interior painting (including bathrooms and kitchens), factory finish cabinet painting. Exterior painting, cocking and porch finishes. Repair work, siding replacement and so much more! From those high to reach places to the fine details, our desire is for your 100% satisfaction, we want to provided you with an A+ experience as our reputation is most important to us. We believe as we work with you we are working close with a neighbor and we promise to treat the process as such.

Who we are

Over 30 years ago, Rob Hetrick, owner of HPI, began a small painting company to help support his growing family. He made sure he always took the time to recognize exactly what the client had in mind and to understand all their expectations. If there was something that a prospective customer wanted that he was unsure of, he went out and learned the process completely before committing to the job. After more than thirty years, Rob has gained a vast knowledge of the painting business and keeps himself updated regularly with the improvements in both methods and product in this ever-advancing industry. Rob keeps his crew learning, too, and also tries to educate potential clients with this information as it pertains to their individual job so that they, the customer, will have a fuller understanding of what he and his crew will be doing. His wife of 40 years, Debbi, their 5 children & 4 grandchildren are also very involved in the family business and various community projects!

Where we’re going

Hetrick Painting is so excited to be partnering with Hope Provided Initiative to help in the rebuilding and restoring of the Richmond Community. We’ve remodeled our company to a “Neighbor to Neighbor “mission. In doing this, we maintain our promise to serve you in both quality and affordability. In every project your involved in, you will be directly impacting a neighbor in need, in your community. For more information about this project, please visit our HPI Gives Back page or contact our creative director at Kourtney@Hetrickpainting.com or visit our facebook page We look forward to partnering with you!

Team Bio

Rob Hetrick (CEO/owner)
Rob has been working in the Richmond vicinity since 1981 and has maintained a reputation for quality, cleanliness, honesty, integrity and a “job well done”. He still relies mainly on referrals for the bulk of his work and appreciates all the customers he has had these thirty-plus years.
Rob’s favorite part of the business is being out on bids and meeting new people in the community. He is also a wonderful husband of thirty-six years to his wife Debbi. They have six terrific children and are all very involved in their community and church life.

Genevieve Baca (Corporate Assistant)
If there was an offcial job title for “everything”, that would be Gen’s title. She does it all, from keeping our crew members on their toes, making sure our customers are satisfied and helping Rob with the daily tasks and errands. Gen has been a life saver to the Hetrick Painting family this past year and we feel so blessed to have her on our staff.
She is a hard working devoted Christian, mother of four and patron to our community with a degree in Sign Language.

Beshoy Azab (Site Supervisor)
Yet another life saving asset to the HPI family. Beshoy has been with us for almost a decade now. Each year we find his presence more and more of a necessity. He keeps all of our crew members in line and is constantly complimented for his warm, bright personality and hardworking spirit. He never turns down a challenge and we often refer to him as our “right hand” man. With his extensive knowledge of products and process, he puts all out clients at ease.

Kourtney Smithson (Office & Marketing)
Kourtney has extensive travel and business experience, her background in photography and marketing serve us well on all of our “behind the scenes” work. She uses her knowledge and heart for community in her work updating the website, helping to manage schedules, coordinating Hope Provided Initiative needs, invoicing, marketing and other digital attributes. A real “people person”, she brings encouragement as well as order to the HPI office.